Four Tips To Curate The Perfect Instagram Feed.

If you had asked me two years ago what my favorite social media platform was, I would most likely not have mentioned instagram, but right now I’m way deep into this instagram thing and I daresay that it has become one of my faves ( after twitter, because bants! I’m on twitter @cassie_daves, follow me!)

When I first started using instagram, I would collage the heck out of my pictures and slap on any random filter, but over time I’ve refined my instagram game and I now understand just how important it can be in building your brand especially as a blogger.

My instagram feed gives me life and I think I’m obsessed with its aesthetic. Its too real that I actually have a strategy behind my instagram and I pre-calculate anything I post. I love well curated instagram feeds, they give me so much life and I can tell that the person behind the page is a fellow “aesthetic obsessed” person lol.

I’ve gotten quite a number of compliments on my feed and a few questions on how I’ve been able to werk it, so I thought to share a few tips to creating a dope instagram feed especially for bloggers and people using it to grow their brand.
This isn’t exactly a post on growing your followership but I can confidently say that the first step to growing your instagram is having a feed that is not only visually appealing but consistent and cohesive

1. Figure out what you/your brand stands for/ what message you want to pass across.

I’m putting this first because its an important step that most people miss, and it doesn’t apply to just instagram alone.
Not knowing what message you want to pass across or how you want yourself / brand to be perceived will make you put out any and everything without a clear concept. It should be easy to interpret what you’re about from looking at your feed.
For example, I want people to easily relate with me as a fashion enthusiast and creative by looking at my feed.
My brand also focuses on the business of inspiring/motivating people, so I like to also share poems and inspiring quotes also.

Take a look at your instagram feed right now. Is it sending off the right message you want people to get of your brand/person?

2. Create a theme for your pictures.

This could be with the way you take and edit the pictures you share. I don’t really edit my pictures so much but I try to use similar edits when I do, so that my feed looks cohesive.
I also have a theme for my pictures, in that I like to keep my feed minimalist. Sometimes I deviate from bright pictures to dark ones but I make sure to make them blend in a way that it all fits in nicely.
Some people like bright colours and they make their feed all happy and vibrant. Just figure out what works for you and stick with it.

Do you prefer muted tones, poor of bright colours, or a mix of both? Look at your feed currently, does it have a cohesive theme?

3. Keep it clean.

We Humans are visual people and we are drawn to things that are visually appealing too. When your feed looks too distracting, it won’t attract people to want to follow you. So easy on the collaging and easy on the excessive filters.
You will hardly find me sharing quotes that have too many images or those funny pictures with words written all over, even if I love the quote. Instead I create my own quotes using a particular font and lots of clean white space.

Again, go look at your feed. Do you have excessive collages and filters in varying tones? You might want to check/fix that.

4 Tips For curating the perfect instagram feed and ultimately growing your following. Click to tweet!

4. Be Strategic & Consistent.

By being strategic, I basically mean not just posting any picture without considering what it will look like next to the previous picture and how it will affect Your feed as a whole.
I always save any picture I want to post on my instasize (photogrid as in the picture above) first to get a feel of how it fits in before actually posting it on instagram.
I also try to be consistent with the theme of my feed.

All in all, the key is always to do what you’re comfortable with and what fits your own aesthetic. Some people use instagram just for fun, to share random pictures and life bits without any strategy or need to curate their feed and that’s perfectly fine too! But if you want to take it a step further, especially if you’re in the “creative field” or you want to use instagram to grow your brand, then you might need to pay more attention to your feed and what you put out.

If you want me to look over your instagram feed and give you my feedback on a few changes you can make to improve it , let me know in the comments.


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